Media
The history behind "Non La"
Every country has its own national headgear. The United States has the baseball cap, Britain is famous for the London bobby's helmet. Greece is associated with the fisherman's hat, while the beret is the symbol of France. The Israelis use the yarmulke and we usually see the Saudi Arabians in their white headdresses. Indian Sikhs wrap their heads in elaborate turbans while Russians warm their craniums with fur hats, which are of good use even at fifty Degree Celsius below zero. In Vietnam, the national chapeau is the non, or conical peasant hat. Along with the graceful silk ao dai, the non has become a sort of informal Vietnamese national symbol that is recognized worldwide.
Fashion show
Vietnam and its magnificent beauty
Vietnam's culture has developed over the centuries from indigenous ancient Đông Sơn culture with wet rice agriculture as its economic base. Some elements of the national culture have Chinese origins, drawing on elements of Confucianism and Taoism in its traditional political system and philosophy. Vietnamese society is structured around làng (ancestral villages); all Vietnamese mark a common ancestral anniversary on the tenth day of the third lunar month. In recent centuries, the influences of Western cultures, most notably France and the United States, have become evident in Vietnam.The traditional focuses of Vietnamese culture are humanity and harmony; family and community values are highly regarded. In the modern era, the cultural life of Vietnam has been deeply influenced by government-controlled media and cultural programs. For many decades, foreign cultural influences – especially those of Western origin – were shunned. However, since the 1990s, Vietnam has seen a greater exposure to Southeast Asian, European and American culture and media.
